Behind the Paper

The real stories behind the latest research papers, from conception to publication, the highs and the lows.

Marketing justice: what consumer research taught us about legal biases

Deciding whether someone accused of a crime is guilty may be a more serious decision than choosing a new apartment or a new car, but the decisions share some essential features. It took a mid-career shift, a fascination with computational methods, and a coincidental choice of lunch spot for us to see the connection. By Pate Skene, John Pearson, and McKell Carter
Go to the profile of Pate Skene
Nov 01, 2018

The history of the paper “Equity and the Willingness to Pay for Green Electricity in Germany”

Germany is commonly seen as a global role model in transforming its electricity system from fossil-based power generation to the “green” electricity production based on renewable energy technologies. As a result of this so-called energy transition (Energiewende in German), the share of green electricity rose from around 6% in 2000 to about 36% in 2017.
Go to the profile of Manuel Frondel
Sep 19, 2018

Tolerance to ambiguous uncertainty increases prosocial behavior

You sit down at a bar and order a cocktail, waiting for your blind date to arrive. You scan the restaurant when a guy with a scruffy beard and neon sneakers walks towards you and introduces himself: Alex—your date. You start chatting; you tell him where you grew up, what you do for a living, how much you love your cat. As you talk, you try to read his facial expressions. Does he also love cats? Wait, was that the beginning of a grimace…maybe he hates cats?
Go to the profile of Oriel FeldmanHall
Sep 13, 2018