Behind the Paper

The real stories behind the latest research papers, from conception to publication, the highs and the lows.

Marketing justice: what consumer research taught us about legal biases

Deciding whether someone accused of a crime is guilty may be a more serious decision than choosing a new apartment or a new car, but the decisions share some essential features. It took a mid-career shift, a fascination with computational methods, and a coincidental choice of lunch spot for us to see the connection. By Pate Skene, John Pearson, and McKell Carter
Go to the profile of Pate Skene
Nov 01, 2018