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Marketing justice: what consumer research taught us about legal biases
Deciding whether someone accused of a crime is guilty may be a more serious decision than choosing a new apartment or a new car, but the decisions share some essential features. It took a mid-career shift, a fascination with computational methods, and a coincidental choice of lunch spot for us to see the connection.
By Pate Skene, John Pearson, and McKell Carter
Nature Research
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Contributor
Marketing justice: what consumer research taught us about legal biases
Deciding whether someone accused of a crime is guilty may be a more serious decision than choosing a new apartment or a new car, but the decisions share some essential features. It took a mid-career shift, a fascination with computational methods, and a coincidental choice of lunch spot for us to see the connection.
By Pate Skene, John Pearson, and McKell Carter
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September 2018
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